Everything tastes better fresh. Some canned or frozen foods don't even resemble the real deal, and it is no different from your regular coffee. Let me tell you what you didn't know about fresh roasting and why it matters!
Unroasted green coffee beans carry all of the components needed for coffee but lack taste. Much like a kernel or a bean, aromas are released after roasting. Roasting the raw beans dries up moisture, and the bean begins to expand and change in color. As the beans transform, they vary in color and taste, becoming physically lighter. The roasting process brings forth the gift of oils from inside the protective shell. Those precious oils carry the aroma, characteristics, and flavor of that particular bean. One Great Coffee not only knows this but respects this.
Obviously, the longer a coffee can sit on a shelf, the better that would be for commercial sellers, but certainly not for you. Mass market companies have tried everything to extend the shelf life, and nothing works better than the One Great Coffeeway of bringing it back to basics by simply shipping fresh. Take, for example, that brick of coffee you find in the stores, the ones that look like they sucked all the air out of it to keep it fresh; well, part of that statement is genuine, at least, but the other amount is pretty surprising! When coffee beans are freshly roasted, they emit carbon dioxide. If immediately vacuumed, packed into a bag, and sealed, they would have created a high-pressure time bomb strong enough to have distorted the metal can and possibly even blown it up. So how did they do it? After roasting, they allowed the beans to sit and de-gas for several days before sealed! Sure, maybe theying, we place the beans into a foil-lined bag with a one-way pressure rele were still reasonably fresh when they were closed, but remember they haven't even been shipped to the grocery or sat on the shelves yet! We hope that after several days post-roasting at One Great Coffee, you are halfway through the gourmet coffee bag we have already delivered to you. Now that is fresh! How do we do it?
One Great Coffee takes the green, or raw, bean and roasts it to perfection. We do not fill our bags with gases to try to extend the freshness, we do not freeze-dry, and we do not let them hang out for days and de-gas. Because green beans are more stable than roasted beans, we move quickly once roasted. We know, and you should too, that peak freshness is one day after roasting...one day! We can be straightforward with you. There is no other way to get coffee this fresh from a grocer with their coffee brought in on a truck. It could be days, weeks, even months past its roasting date by the time you take it home. One Great Coffee would like you to experience coffee the way it is supposed to be. Mmm, now that is one great coffee!